about

Berlin, Germany
2019-2023

I managed a team coordinating the curation, creative production & booking processes for the delivery of a series of interactive digital events & related content. I guided initial creative ideas from brief to final product (event & content). I also drove audience insights to combine it with company vision & business goals into a collaborative multi-touchpoint event strategy resulting in high quality digital events that contributed to growth of global audience, channels & online community.

LINKS:
Website | In The Studio With Grand River | Spitfire Audio Shortcut Video | Microphone Workshop Blog Piece

• In charge of a program comprising of branded educational digital event series and resulting media content (documentaries, videos, photos, articles) for a multimillion dollar music technology brand
  

• Managed a team of 8, overseeing: curation; creative production; technical, legal & financial dimensions according to available resources & timeline
  

• Oversaw multi-project program roadmap, taking into account interdependencies with interfacing teams (design, communications, technical, legal) ultimately delivering requirements on time, in scope & within budget
  

• Led realisation of initial creative/curatorial ideas through to final product (comms, event & content) delivery, verifying feasibility while also evaluating relevance, value & growth potential
  

• Developed new systems, standards, tools & guidelines in collaboration with interfacing teams including ideation, testing & implementation
  

• Applied project management tools to organise work & develop systems of documentation & records
  

• Drove market/audience research & collaborated on multi-touchpoint event/content strategy that aligned vision, business goals & available resources
  

• Personally oversaw workloads with individual team members & facilitated meetings/workshops

Berlin, Germany
2018-2021

Amplify Berlin was a residency program designed to support emerging Berlin-based musicians through mentorships with more established ones in order to facilitate creative development through guidance, a focused work environment and access to resources. It also strove to promote greater equity & representation in the Berlin music landscape. I formulated the vision, developed the strategy, obtained funding & built partnerships resulting in 30 residencies featuring 90 artists. Additionally, I organised a complementary program of panels, workshops & artist talks. Partners included Ableton, Native Instruments, Novation, Focusrite, Slate+Ash, ROLI, Elektron, Ex-Berliner Magazine, Crack Magazine & CTM Festival.

LINKS:
Website | Instagram | Soundcloud |
Newspaper Article (Taggespiegel)

• Founded a mentorship residency program to support diversity, access to resources & equit for Berlin-based artists by formulating vision, strategy, obtaining funding & building partnerships

• Led a cross-functional team of 6 comprised of technicians, communications/socials, design & accounting/controlling through a regular program of monthly residencies & public open calls

• Managed open calls, curated/liaised with artists & oversaw communications strategy (design, copy, socials, newsletter, press, brand partnerships)
  

• Coordinated operations at in-house residency studio & performance space as well as the output of media resulting in 60 tracks, 30 radio shows, 30 articles, 40 live/digital event (concerts, artist talks, panels, workshops) & various media for socials
  

• Grew audience at events by 100% per year, social channels by 300% per year & increased media coverage
  

• Appeared as representative of program at public events including public speaking engagements

Berlin, Germany
2017-2019

No Shade is a Berlin-based collective that offers DJ training programs and events as an educational initiative and platform for female, non-binary and trans DJs. I co-founded & launched this initiative contributing to vision, developing strategy & securing funding to make the club scene more accessible, diverse & welcoming. As project manager, I also managed the budget & logistics for the training workshops, open calls & event lineups. This manifested in 30+ events, 18 trained DJs as well as numerous media features & brand partnerships (including Adidas, Zalando, Beatport, Boiler Room, Vice-iD & Red Bull Radio).

LINKS:
Soundcloud | Instagram |
Yeoja Mag Feature |
i-D Magazine Feature

• Launched a mentorship-based event residency in partnership with a collective of female, non-binary and trans DJs by formulating the vision, developing strategy & obtaining funding to make the club scene more accessible, diverse & welcoming
  

• Resulted in a total of 30+ events and 18 trained DJs plus media features & brand partnerships (including Adidas, Zalando, Beatport, Boiler Room, Vice-iD & Red Bull) as well as special appearances (Berlin Brandenburg Gate, Special Olympics 2023)
  

• Designed public open call process, coordinated applications, managed jury process & co-curated mentees
  

• Coordinated use of instructional/rehearsal spaces & technical resources for mentoring & educational workshops
  

• Oversaw budgeting, documentation & reporting processes
  

• Coordinated logistics, booked lineups & managed events including artist offers, negotiations, travel/accommodation, communications, security/awareness & event management

Berlin, Germany
2015-2019

As the Program Manager & Curator of the music at this cultural center, I oversaw a program of live concerts, DJs, discourse, festivals & branded events for a calendar of 100-150 events per year with attendance up to 1000. My curatorial approach repositioned & rebranded its profile into a contemporary, cutting-edge institution featuring a program of local & international artist across a variety of genres. Partners for larger events included Red Bull, NTS Radio, Heroines of Sound Festival & CTM Festival.

LINKS:
Website |  Instagram

• Conceptualised and managed program of live concerts, DJ club nights, discursive events, festivals & branded events for a calendar of 100-150 events per year
  

• Formulated an open-source approach to program development, collaborating with local organisers & communities to feature representative, diverse programming comprising local & internationally renowned artists in a variety of genres from experimental to contemporary pop, as well as branded partnership events repositioning the venue’s profile as a contemporary, cutting-edge community institution
  

• Managed data, communications & client relationships of 100-300 contacts per year by developing tools, templates & information systems for efficient & effective project/program management at scale
  

• Coordinated logistics, scheduling, tech & communications with internal staff & external suppliers
  

• Acted as floor manager for events ranging from intimate community gatherings up to attendance of 1000
  

• Drove audience attendance growth by 200% per year & social channels growth 300% per year

© 2024